From market research to digital campaigns: learn how brands are built and how consumers are won over, including retail study visits such as the one to Carrefour Orhideea.
Career paths
Curriculum
52 courses · from the official 2025–2026 syllabi. Click a course to open its syllabus.
Semester 1
Semester 1
Semester 1
Places, compared
What it costs
Official documents
Frequently asked questions
How long is the Marketing programme?
The bachelor’s lasts 3 years (6 semesters) and totals 180 ECTS credits.
Who can apply to Marketing?
High-school graduates holding a baccalaureate diploma or equivalent.
How much does Marketing cost in 2026–2027?
The first year of the bachelor’s is free for all classes, provided you complete all three years of study. Fees by class: Bachelor’s · class of 2026–2029 (first-years): 7,200 lei/year in years 2–3 (cycle total: 14,400 lei); Bachelor’s · class of 2025–2028: 6,300 lei/year in years 2–3 (cycle total: 12,600 lei); Bachelor’s · class of 2024–2027: 5,500 lei in year 3. Payment plans and discounts are on the Fees and discounts page.
What careers does Marketing lead to?
Graduates can work as: Digital marketer, Brand manager, Market analyst, PR specialist, Content strategist.
How many places does Marketing have?
The programme has 150 places, at the Faculty of Management – Marketing.
What language is it taught in?
Classes are taught in Romanian. Key information is also available in English.
How do I apply to Marketing?
The Admissions page has the calendar, required documents and application fee. Call the faculty secretariat with any questions.
Not sure yet?
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